Guided Tours Overview

World of Sports Tours

Be inspired by the past, present and future of adidasby taking an exclusive tour around the World of Sports.  Discover the secrets behind the brand with the three stripes and dive into theunique history of adidas by embarking onan enriching journey through the adidas Walk of Fame.

DIY Mini Sneaker Session

Calling all creators – this is a session for you!  Pack your creativity and bring it to the do-it-yourself mini sneaker session at the MakerLab and craft your very own mini adidas sneaker. Take part via our guest program or organise a team-bonding workshop today.

adidas Brand Archive

Book your tour at the adidas Brand Archive. Originally based in Scheinfeld, the adidas Brand Archive returned to the heart of the brand in Herzogenaurach in 2012. Learn about the work of the adidas Archive Team, Desgin and Product Evolutions. Experience Passion, Commitment and Innovation and be inspired by our story.

Future Lab

The Future Lab tour can either be part of a WoS Tour (costs are included in the WoS Tour costs) or can be booked as a standalone tour.